Post by account_disabled on Jan 8, 2024 22:30:10 GMT -5
It can be tempting to explore the idea of working with mega influencers but for most brands the cost of working with these influencers will be far beyond your marketing budget. Furthermore its also important to consider whether your brand shares the same audience as the influencer that youre interested in working with. Whilst your brand may be exposed to a huge audience that audience may not translate to customers if your audiences dont align. Generally working with mega influencers is only an option for brands that have very large influencer marketing budgets and whose main marketing objective is achieving increased brand awareness.
Macro influencers Macro influencers are usually people who have grown a large following through the internet rather than as a result of an existing celebrity Mobile App Development Service status. They usually have between to million followers but this can vary. Generally macro influencers will have built their following on a specific platform such as a blog a YouTube channel or an Instagram page however their following may have grown to cover more social media platforms as they have grown in popularity. Working with macro influencers can help you to gain brand awareness whilst targeting your specific audience a bit more easily.
Macro influencers may have a specific niche that their content is centred around or a more specific audience demographic e.g. age location interest. are still likely to charge quite a lot to work with them so it will be important to consider how much budget you have to spend on influencer marketing. Micro Influencers Despite what the name may indicate micro influencers follower count actually ranges from around which is still a sizable number. Micro influencers tend to have more specific genres of interest and influence meaning that working with them may allow you to more precisely target your desired audience.
Macro influencers Macro influencers are usually people who have grown a large following through the internet rather than as a result of an existing celebrity Mobile App Development Service status. They usually have between to million followers but this can vary. Generally macro influencers will have built their following on a specific platform such as a blog a YouTube channel or an Instagram page however their following may have grown to cover more social media platforms as they have grown in popularity. Working with macro influencers can help you to gain brand awareness whilst targeting your specific audience a bit more easily.
Macro influencers may have a specific niche that their content is centred around or a more specific audience demographic e.g. age location interest. are still likely to charge quite a lot to work with them so it will be important to consider how much budget you have to spend on influencer marketing. Micro Influencers Despite what the name may indicate micro influencers follower count actually ranges from around which is still a sizable number. Micro influencers tend to have more specific genres of interest and influence meaning that working with them may allow you to more precisely target your desired audience.