Post by account_disabled on Jan 9, 2024 1:51:50 GMT -5
The respective events can be expanded. In the tabs you will find more detailed information about the events and the parameters transferred such as the shopping cart value. Both Facebook Analytics and Google Analytics are available for a more precise representation of activity on the website . Furthermore adjustments to the pixel can be made using the Event Setup Tool without having to rework the code again. Event Setup Tool In the Events Manager go to the Settings tab.
You can then open the tool in the Events Setup section if you have the necessary permissions on the respective Facebook Pixel. Event Setup Tool Now click on the Open Phone Number List Event Setup Tool button. If you dont have permission to do this the button would be grayed out. The window below appears asking for the URL to be edited Event Setup Tool In the next step the specified website opens with an additional popup window Now events can be created based on button clicks or visits to specific URLs.
The events are added to the tracking and appear alongside the other activities in the Events Manager. However be sure to update these events if changes are made to the website. If the text on a button that is linked to an event is changed the event can no longer be assigned. Retargeting Custom Audiences A big advantage that the Facebook pixel offers you is the creation of custom audiences . Basically this means combining users who have already had contact with your product or ad into a target group. For this it is clear that you have already shown interest by interacting or visiting the website.
You can then open the tool in the Events Setup section if you have the necessary permissions on the respective Facebook Pixel. Event Setup Tool Now click on the Open Phone Number List Event Setup Tool button. If you dont have permission to do this the button would be grayed out. The window below appears asking for the URL to be edited Event Setup Tool In the next step the specified website opens with an additional popup window Now events can be created based on button clicks or visits to specific URLs.
The events are added to the tracking and appear alongside the other activities in the Events Manager. However be sure to update these events if changes are made to the website. If the text on a button that is linked to an event is changed the event can no longer be assigned. Retargeting Custom Audiences A big advantage that the Facebook pixel offers you is the creation of custom audiences . Basically this means combining users who have already had contact with your product or ad into a target group. For this it is clear that you have already shown interest by interacting or visiting the website.